: Marketing Lead LOCAL & OFFLINE CUSTOMER ACQUISITION (LAUNDRY & DRY-CLEANING SERVICES) Department: Growth & Marketing Role Type: Full-Time / In office Location: Field-Heavy (Targeted Clusters) ROLE OVERVIEW The Marketing Lead will spearhead offline customer acquisition, hyperlocal brand visibility, and field marketing campaigns across defined delivery radiuses and residential clusters. This role is a hybrid of ground-level execution, vendor management, daily-wage team supervision, and localized digital/print promotional drives designed to accelerate repeat laundry orders from gated societies, student housing, and commercial zones.

KEY RESPONSIBILITIES 1. Hyperlocal & Field Marketing Execution • • • Plan and execute high-impact neighborhood activations: door-to-door pamphlet distribution, society notice board campaigns, newspaper inserts, and apartment canopy setups. Identify and target high-density residential clusters, gated communities, hostels, and PG accommodations within designated delivery perimeters.

Organize weekend canopy activations, interactive trial-offer booths, and live sign-up kiosks to drive immediate app downloads and first-time orders. 2.

Vendor

Management & Print Production • Source, negotiate rates with, and manage local printing and fabrication vendors for marketing materials (flyers, banners, standees, garment tags, branded laundry bags, packaging flyers).

- Ensure stringent quality control on all printed collaterals and manage inventory levels to prevent campaign stockouts.
- Oversee local outdoor branding assets including auto-rickshaw branding, local shop boards,



and directional point-of-sale signs. 3.

Temporary Field Workforce

Hiring & Supervision • Recruit, onboard, train, and manage daily-wage promoters, distribution agents, and part-time staff for physical collateral disbursement and event activations.

- • Design route maps, assign daily disbursement targets, and monitor field movement via spot audits and GPS check-ins to eliminate paper wastage. Manage daily/weekly payroll reconciliation and track individual productivity across target routes. 4.

Digital

Presence & Micro-Targeted Campaigns • Manage and optimize local Google Business Profiles (Google Maps rankings, location-specific keywords, and customer review drives).

- Run hyper-targeted local Meta/Instagram ads geo-fenced strictly to delivery pincodes and coordinate localized community WhatsApp outreach.
- Deploy targeted SMS and WhatsApp broadcast campaigns for seasonal offers (rainy season fabric care, festive ethnic dry-cleaning, corporate package discounts). Page 1 of 2 5. B2B Tie-Ups & Community Partnerships • Secure permissions and partner with Resident Welfare Associations (RWAs), apartment facility managers, local gyms, salons,



and co-living operators for exclusive partnership privileges.
- Establish localized referral loops and neighborhood ambassador programs to foster word-of-mouth growth.

REQUIREMENTS &

QUALIFICATIONS • • • • • • Experience: 2–5 years in hyperlocal marketing, field sales, trade marketing (FMCG), or operations in on- demand/quick-commerce/laundry services. Vendor & Budget Handling: Proven track record of negotiating with local printers, collateral fabricators, and maximizing marketing ROI on tight budgets.

Ground Staff Leadership: Strong ability to hire, motivate, and closely supervise daily-wage field promoters and delivery distribution staff. Language & Local Geography: Fluency in the local regional language and English, with deep working knowledge of local residential pockets and road networks.

Mobility: Must have an active two-wheeler conveyance for rapid field movement and site supervision across multiple zones. Tools & Tech: Proficiency in Google Sheets/Excel for tracking acquisition costs, basic Canva for quick localized creative edits, and Meta Ads Manager. KEY PERFORMANCE INDICATORS (KPIS) • • • • First-Time Customer Acquisition: Number of new orders generated per targeted cluster/pincode.

Cost Efficiency: Lowering Customer Acquisition Cost (CAC) and Cost per Lead (CPL).

Disbursement Integrity: 100% distribution verification with zero-wastage compliance during spot audits.

Community Clearances: Monthly quota of approved RWA/apartment permissions for promotional stalls and direct access. Page 2 of 2

📌 Marketing Manager (Secunderabad)
🏢 Just Laundry
📍 Secunderabad