Job Purpose

We are looking for a creative, strategic and execution-oriented marketing skilled who can convert business objectives into innovative campaigns, brand initiatives and customer engagement programmes.

The role will work closely with the Head Brand & Communications and take ideas from:

Research Concept Creative Direction Activation Execution

Key Responsibilities

1. Brand, Creative & Campaign Development

- Generate innovative marketing and brand-building ideas.
- Develop campaign concepts, themes, messaging and creative direction.
- Create campaigns for products, launches, brand awareness and customer engagement.
- Build initiatives that improve brand visibility, recall and differentiation.

2. Customer Engagement & Brand Activation

- Develop innovative engagement initiatives for dealers, fabricators, OEMs, architects, consultants and contractors.
- Create customer campaigns, dealer programmes, product experiences and brand activations.
- Identify opportunities to strengthen customer relationships and brand presence.

3. Product, Content & Storytelling

- Work with Sales and Product teams to understand products and applications.
- Convert technical information into simple and engaging stories.
- Develop concepts for product stories, case studies, customer stories, videos, presentations and other content.
- Provide creative direction to designers, agencies and content partners.

4. Market & Competitor Intelligence

- Track competitor campaigns, positioning and communication.
- Monitor industry and customer trends.
- Identify market gaps, new opportunities and emerging marketing formats.




- Share relevant insights and recommendations with the Head Brand & Communications.

5. Events, Exhibitions & Experiences

- Develop concepts for exhibitions, customer meets, dealer meets and industry events.
- Create engaging themes and customer experiences.
- Plan pre-event, on-ground and post-event communication.
- Coordinate with internal teams, agencies and vendors for execution.

6. Digital & Thought Leadership

- Develop creative themes and campaign ideas for LinkedIn, website, email, WhatsApp and other relevant platforms.
- Identify opportunities for innovative digital engagement.
- Develop ideas for industry articles, knowledge content and thought-leadership initiatives.

Note: SEO, performance marketing, analytics, daily social media management and lead generation will remain with the respective Digital Marketing team. 7. Cross-Functional Execution

- Work closely with Sales, Product, Operations, Digital Marketing and other internal teams.
- Convert business priorities into actionable marketing initiatives.
- Coordinate with agencies and external partners.
- Ensure timely and effective execution of approved initiatives.

Role Boundaries The Head Brand & Communications will own the overall brand and marketing strategy, direction, budgets, GTM and performance. The Manager – Brand & Creative Marketing will focus on:

Ideas Concepts Creative Direction Brand Activation Execution The role will not primarily focus on routine SEO, performance advertising, analytics, daily social media management or lead generation.

📌 Manager - Brand & Creative Marketing (Mumbai)
🏢 Abhay Ispat
📍 Mumbai