SFMC Core & Scripting: 3+ years of hands-on experience in SFMC (Automation Studio, Journey Builder, Contact Builder) with proficiency in AMPscript, SSJS, and JavaScript.
Salesforce AI / Agentforce Exposure: Hands-on experience or working knowledge of Salesforce Agentforce, Einstein AI, or Prompt Builder.
System Integrations: Proven track record connecting platforms via REST/SOAP APIs, microservices, and native connectors.
Data & SQL Expertise: Robust foundation in relational data modeling, data profiling, and SQL query optimization.
Web Development: Core skills in HTML, CSS, and JavaScript for CloudPages and template execution.
Problem Solving & Communication: Robust troubleshooting skills with the ability to explain AI/technical workflows to cross-functional stakeholders.