About the Role

We are looking for a highly analytical and data-driven Group Manager - Data Analytics to lead social media analytics, reporting, and audience intelligence across multiple brands. The ideal candidate will have experience in media, marketing, advertising, entertainment, or digital industries and possess robust expertise in social listening, data analysis, and performance reporting.

This role requires translating complex data into actionable business insights, enabling informed marketing decisions, and driving continuous optimization of social media performance.

Key Requirements

- 6-8 years of experience in social media analytics, digital marketing analytics, marketing intelligence, or a related role within media, advertising, marketing, or entertainment industries.
- Strong proficiency in Microsoft Excel and Google Sheets , including advanced formulas, Pivot Tables, VLOOKUP/XLOOKUP, data cleaning, and large dataset management.
- Proficiency in MS Office and Google Workspace , with the ability to create insightful reports and presentations in Word, PowerPoint, and Google Slides.
- Hands-on experience with social listening and analytics platforms such as Brandwatch, Talkwalker, Sprinklr, ListenFirst, Meltwater, Social Insider, Simplify360, Konnect Insights, QuickMetrix, Frrole, Unmetric , or similar tools.
- Strong analytical and problem-solving skills with the ability to derive meaningful insights from large datasets.
- Excellent understanding of social media platforms, trends, algorithms, audience behaviour, and content performance.




- Strong communication and stakeholder management skills with the ability to present insights to both technical and non-technical audiences.
- Detail-oriented, proactive, and capable of managing multiple priorities in a fast-paced environment.

Key Responsibilities Social Media Analytics & Performance Measurement
- Lead end-to-end social media monitoring and analytics across platforms including Instagram, Facebook, X, LinkedIn, YouTube, and emerging channels.
- Track brand mentions, audience sentiment, engagement, share of voice, and campaign performance.
- Identify emerging trends, risks, opportunities, and actionable insights through continuous monitoring.
- Develop performance benchmarks and recommend data-backed improvements to marketing strategies.

Data Management & Reporting
- Manage the collection, validation, cleaning, and analysis of large datasets from multiple internal and external sources.
- Ensure data accuracy, integrity, governance, and compliance with privacy standards.
- Build and maintain dashboards, scorecards, and automated reporting systems for internal stakeholders.
- Generate daily, weekly, monthly, and campaign-specific reports with clear business recommendations.

Campaign & Business Insights
- Evaluate campaign performance and provide optimization recommendations based on data analysis.




- Translate complex social media metrics into clear, actionable insights that support business and marketing objectives.
- Identify audience behaviour, content trends, and engagement patterns to improve campaign effectiveness.

Audience & Competitor Intelligence
- Conduct audience segmentation and demographic analysis to understand consumer behaviour and preferences.
- Perform competitor benchmarking, industry analysis, and market trend monitoring to identify opportunities and best practices.
- Deliver strategic recommendations that enhance brand positioning and social media performance.

Tool & Process Optimization
- Evaluate and implement new analytics tools, dashboards, and reporting methodologies.
- Continuously improve reporting efficiency through automation and process optimization.
- Stay updated with emerging social media trends, platform changes, and analytics technologies.

Cross-Functional Collaboration
- Partner with marketing, strategy, content, campaign, and data teams to align analytics with broader business goals.
- Present performance insights and strategic recommendations to leadership and key stakeholders.
- Support teams with data-driven decision-making throughout campaign planning and execution.

Expectations As a Data Analytics Manager , you will be responsible for transforming social media data into strategic business intelligence. Your insights will influence marketing decisions, optimize campaign performance, improve audience engagement, and contribute to overall business growth through a data-first approach.

📌 Group Manager - Data & Analytics (Mumbai)
🏢 One Hand Clap
📍 Mumbai