Executive Lead Management (CRM & Inside Sales)

Department: Marketing

Location: Noida

Experience: 25 Years

Job Purpose The Executive Lead Management will be responsible for managing and nurturing marketing-generated leads through the complete lead lifecycle, from lead receipt and qualification to assignment, appointment generation, opportunity conversion and closure.

The role will act as a key link between the Marketing and Sales teams, ensuring timely lead response, accurate CRM management, effective follow-ups and continuous tracking of leads and opportunities. The position will also support revenue generation through inside sales initiatives and dormant lead recovery.

Key Responsibilities

- Manage and respond to all marketing-generated leads within the defined SLA through calls, emails and other communication channels.
- Qualify and validate leads based on customer requirements, project potential, location and business opportunity.
- Maintain accurate, complete and updated lead information, activities and follow-ups in the CRM.
- Assign and route qualified leads to the appropriate Sales Team within the defined SLA.
- Generate and schedule appointments/meetings with Architects, Builders, Dealers and prospective customers.
- Nurture qualified leads through regular follow-ups and support conversion into sales opportunities.
- Track active opportunities, pending follow-ups and lead ageing in coordination with the Sales Team.
- Ensure closure and proper status updating of all Marketing-generated leads in the CRM.
- Conduct inside sales activities,



outbound calls and customer engagement to generate business opportunities.
- Re-engage dormant and lost leads to identify potential business and improve lead recovery.
- Prepare and maintain regular lead, CRM, pipeline, conversion and performance reports.
- Coordinate with Marketing and Sales teams to improve lead quality, conversion and overall lead management effectiveness.
- Ensure adherence to CRM processes, lead management SOPs and defined workflows.
- Monitor lead performance and provide feedback/insights to improve marketing campaigns and sales outcomes.

Required Candidate Profile

Education

- Graduate in any discipline.
- MBA/PGDM in Marketing will be an added advantage.

Experience

- 2-5 years of experience in CRM, Lead Management, Inside Sales, Telesales, Customer Engagement or Marketing Operations.
- Experience in B2B sales / architectural products / building materials / paints / adhesives / construction / interiors will be preferred.

Required Skills & Competencies

- Strong communication and interpersonal skills.
- Good telephone etiquette and customer interaction skills.
- Strong follow-up and persuasion skills.
- Good understanding of lead qualification and sales funnel management.
- Hands-on experience with CRM systems.
- Good MS Excel and reporting skills.
- Ability to analyse lead and conversion data.
- Strong coordination skills with Sales and Marketing teams.
- Result-oriented and target-driven approach.
- Valuable time management and ability to manage multiple leads simultaneously.
- Strong attention to detail and data accuracy.
- Ability to work with defined SLAs and processes.

📌 Executive Lead Management (CRM & Inside Sales) (Noida)
🏢 Quba Architectural Products
📍 Noida