About the role The Email Developer plays a crucial role in designing, developing, and optimizing email campaigns within our CRM platform. This role requires a strong understanding of email development best practices, front-end technologies, and CRM integration. You will collaborate closely with the creative, project management, and other stakeholders to ensure email campaigns are engaging, effective, and align with campaign requirements.

Role & responsibilities

- Develop and maintain responsive email templates using HTML, CSS, and JavaScript, ensuring compatibility across various email clients and devices.
- Integrate email templates with our CRM platform AJO, MoEngage, or ACv8 leveraging modular libraries, asset management, and other tools.
- Collaborate with PM and design teams to translate creative concepts into functional email campaigns.
- Implement email marketing best practices, including A/B testing, personalization, and dynamic content.
- Troubleshoot and resolve email rendering issues across different email clients and platforms.
- Maintain version control using Git and adhere to established development workflows.
- Stay up to date with the latest email marketing trends and technologies.
- Contribute to the ongoing improvement of our email development processes and tools.
- Document code and processes clearly and concisely.

Preferred candidate profile

Must have skills:





- 1+ years of hands-on email production experience in relevant industry executing marketing campaigns.
- Highly proficient in coding html emails, ability to write CSS, and trouble-shoot for mail client-specific limitations.
- Experience in coding emails for responsive design is required.
- Familiarity with dynamic personalization.
- Ability to manage multiple deadline-oriented projects concurrently and thrive in a quick-paced environment.
- Internally motivated, able to work proficiently in an independent and collaborative capacity.
- Experience working with one or more Email Service Providers (ESP).
- Experience with version control systems (e.g., Git).
- Understanding of design tools like Figma or Adobe Suite.

Good to have skills:

- Prior experience with Adobe Journey Optimizer or MoEngage.
- Familiarity with audience segmentation and its use in dynamic personalization.
- Familiarity with event-based payloads for email campaigns.
- Knowledge of CRM and campaign management.
- Ability to train/support others on the technical aspects of email development.
- Understanding of marketing principles resulting in branding building, driving traffic and revenue
- Understanding of CAN-SPAM and email best practices.
- Familiarity with email testing and QA tools.
- Knowledge of accessibility guidelines for email design.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.

📌 Email Developer (Gurugram)
🏢 WPP Production
📍 Gurugram