Job Description
Marketing Generalist
Contract | Remote

Company Description

KANVL helps B2B teams build structured, scalable marketing systems that connect strategy, execution, and measurement — clarifying positioning, driving focused demand generation, and optimizing marketing operations. We're growing, and we need support to keep projects running smoothly without everything routing through one person.

What you'll own

- Ad ops: setting up and managing paid campaigns across LinkedIn, Google, Meta, Reddit, and Microsoft, following existing SOPs or creating new ones (with our support) — including building and maintaining matched audience lists from target account lists
- Monitoring & troubleshooting: catching delivery issues, audience saturation, and creative fatigue early — flagging and proposing a fix before it costs days of underperformance
- Reporting: turning campaign and account data into a clean first draft — something we're reviewing and refining, not building from scratch
- Decks & documents: building and formatting presentations and client- or internal-facing materials
- Documentation: keeping SOPs and campaign change logs current, so process and decisions live on paper, not just in someone's head
- Research: being handed a question and coming back with a real answer, not a summary of what you searched
- Day-to-day operations: helping define plans, track projects, and keep execution on schedule without being chased
- Process improvement: noticing when something's inefficient and fixing it, not just flagging it

Some real examples of what this role actually looks like week to week:

- A client's LinkedIn campaign is underdelivering because the matched audience is too small; you dig into why, propose a fix, and implement it in Campaign Manager




- We need a target account list cleaned up, deduplicated, and turned into a one-page summary of who's in it and why.
- A client's conversation surfaces a question we don't have the answer to; you go find it and come back with something usable, not a pile of tabs.
- A deck needs to go out for a meeting in two days, and it's currently three bullet points and a headache.
- A recurring task keeps eating an hour every week for no good reason, and you're the one who notices and fixes it

Claude is a working tool here; not a bonus expects to use it across all of the above.

That's the shape of the job: whatever's in front of us that week. Ad ops is one recurring piece of it: LinkedIn, Google, Meta, Reddit, Microsoft, following our SOPs or building current ones with our support, but it's not the job description on its own. If you'd be bored doing only one of the things above, this is probably a good fit. If you want a role with one clean lane, it isn't.

How this role works

This is an independent contractor engagement, output-based rather than hourly-tracked — up to 60 hours/month, with a weekly check-in with the founder to review output and reprioritize. There's no fixed daily schedule, but you'll need to overlap availability with EDT (Eastern time) for the weekly catch-up and occasional working sessions; specific times are worked directly with the founder.





What we are looking for

Must-haves

- Adept with Google Suite and Microsoft Suite (Docs/Sheets/Slides, Word/Excel/PowerPoint)
- Self-starter — comfortable owning work without being micromanaged
- Process-forward — naturally looking for ways to make workflows better, not just follow them
- Genuinely proficient with Claude
- Organized, detail-led, and honest about problems early

Nice-to-haves

- Hands-on B2B paid media experience (LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, Reddit Ads)
- Experience with matched audience / ABM-style targeting
- Reporting or dashboard tooling experience
- Marketing deck presentation and light graphic design skills

Compensation

Upto $1000 CAD/month, flat, for up to 60 hours of work (output-based, not hourly-tracked). Reviewed weekly with the founder; scope and pay can grow as the working relationship proves out.

Interview process

- Screening call — culture fit and role overview (30 mins)
- Interview with founder (30 mins)
- Paid test project — [$50 CAD flat / for approximately 2 hours], roughly [2 days] turnaround
- Onboarding

How to apply

Copy and paste the link and apply through Microsoft Forms

https://forms.cloud.microsoft/pages/responsepage.aspx?id=9kmYf26FdUOjkfhlxDo_uKwMqvajfUtFiVVZs6zuGBJUMVJFVEdFSDBIRTk1WkozTDMzRENHUDBRNy4u&route;=shorturl

Job Types: Part-time, Contractual / Temporary, Freelance

Pay: From ₹40,000.00 per month

Application Question(s):

- Copy and paste this link on the browser and apply through this https://forms.cloud.microsoft/pages/responsepage.aspx?id=9kmYf26FdUOjkfhlxDo_uKwMqvajfUtFiVVZs6zuGBJUMVJFVEdFSDBIRTk1WkozTDMzRENHUDBRNy4u&route;=shorturl

Work Location: Remote

📌 Marketing Generalist (India)
🏢 Kanvl
📍 India