Company: KOKA Software Technology Pvt. Ltd.
Job Type: Full-Time
Experience: 5–10 Years
Qualification: MBA – Marketing / Business Administration / Digital Marketing
Location: Chennai
Department: Marketing, Business Growth & Market Intelligence
Reporting To: Managing Director
About the Role
KOKA Software Technology is looking for an experienced and highly result-oriented Marketing & Business Growth Manager to lead our Marketing, Lead Generation, Market Research and Product Research team.
The person will manage a team of MBA graduates working across:
- SEO & Google Business Profile
- WhatsApp Marketing
- Email Marketing
- LinkedIn Marketing
- Field Industry Research
- Business Data Collection
- Competitor Research
- ERP Product Research
- Market Intelligence
- AI-powered Marketing
The primary responsibility is to convert team activities into measurable business results – qualified leads, product demos, market intelligence and ERP product improvement opportunities.
Key Responsibilities1. Team Management
- Manage and monitor the complete Marketing & Research Team.
- Allocate daily tasks to individual team members.
- Set daily, weekly and monthly targets.
- Conduct daily team review meetings.
- Monitor individual employee performance.
- Check daily activity reports.
- Review quality of leads and research data.
- Identify underperforming employees and provide corrective action.
- Train team members on AI tools and marketing techniques.
- Coordinate with Sales, Product, Development and Management teams.
2. Marketing Strategy
Develop and execute the overall marketing strategy for KOKA products including:
- KOKA ERP
- KOKA CRM
- KOKA HRMS
- KOKA Books
- KOKA Task & Project Management
- KOKA Ticketing
- KOKA Visitor Management
Develop campaigns based on:
- Industry
- Company size
- Location
- Business requirements
- Product/module
- Target decision-maker
3. Digital Marketing Management
Oversee:
- SEO
- Google Business Profile
- Website content
- LinkedIn Marketing
- WhatsApp Marketing
- Email Marketing
- Content Marketing
- Competitor Research
- Local SEO
- International SEO
The Manager does not need to personally perform every activity but must ensure the team executes the activities correctly and consistently.
- Current software
- Business processes
- ERP requirements
- Pain points
- Number of users
- Industry requirements
- Competitor software
- Technology requirements
6. ERP Competitor & Product Research
Manage the ERP Product Research Team.
Regularly monitor competing ERP products and analyse:
- Modules
- Features
- Pricing
- User experience
- Mobile applications
- AI features
- Automation
- Reports
- Dashboards
- Integrations
- Industry-specific features
Prepare Competitor Comparison Reports and recommend improvements to KOKA ERP.
7. AI Marketing & Automation
The Manager must actively use AI to improve team productivity.
Use AI tools for:
- SEO research
- Keyword research
- Content creation
- Email campaigns
- WhatsApp campaigns
- LinkedIn content
- Prospect research
- Competitor analysis
- Market research
- Customer segmentation
- Data analysis
- Reporting
- Marketing automation
The Manager should continuously identify new AI tools that can reduce manual work and increase lead generation.
Daily Management Responsibilities
The Manager should conduct a daily review covering:
- What did each employee complete yesterday?
- What is today's target?
- How many prospects were generated?
- How many qualified leads were generated?
- How many demos were generated?
- What campaigns were executed?
- What SEO activities were completed?
- What industry research was completed?
- What competitor/product research was completed?
- What problems are blocking the team?
KPI – Marketing Team
The Manager will be evaluated based on:
Lead Generation
- Number of new B2B prospects
- Number of qualified leads
- Number of demos generated
- Lead-to-demo conversion
- Marketing-to-sales conversion
- SEO performance
- Google Business Profile performance
- WhatsApp campaign performance
- Email campaign performance
- LinkedIn performance
- Field research performance
- Competitor intelligence
- ERP product recommendations
- Team KPI score
Required Skills
- MBA in Marketing / Business Administration / Digital Marketing.
- 5–10 years of marketing/business development experience.
- Robust team management skills.
- Excellent communication skills.
- Strong analytical and research skills.
- Experience in B2B marketing.
- Experience managing marketing teams.
- Good knowledge of LinkedIn, WhatsApp and email marketing.
- Understanding of SEO and Google Business Profile.
- Strong Excel / Google Sheets skills.
- Experience with CRM systems.
- Strong presentation and reporting skills.
- Ability to work with measurable targets.
"What business result did our marketing activity generate?"
rather than measuring the team only by the number of activities completed.
Career Growth
Marketing & Business Growth Manager → Senior Growth Manager → Head of Marketing & Business Growth → VP – Growth / Business Development
Compensation
Salary: ₹50,000 – ₹75,000 per month depending on experience and capability.
Performance Incentives: Additional incentive structure based on qualified leads, demos, revenue contribution and team performance.
Ideal Candidate
We are looking for a leader who can build and manage a high-performance AI-enabled marketing team and help KOKA increase its presence in the ERP, CRM and SaaS market.
Candidates who have experience managing teams and delivering measurable B2B lead-generation results will be strongly preferred.
Pay: ₹50,000.00 - ₹75,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
📌 Marketing & Business Growth Manager – AI & SaaS (India)
🏢 KOKA SOFTWARE TECHNOLOGY PRIVATE
📍 India
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