Key Responsibilities
Monitor Google Tag Manager (GTM) tag health and tracking performance across the dealer network.
Identify and investigate missing tags, tags not firing, unexpected tag firing, event collection failures, and Data Layer issues.
Validate GA4 events, parameters, and event mapping against the ASC v1.1 taxonomy.
Perform first-level troubleshooting using GTM Preview/Debug, Google Tag Assistant, and Chrome Developer Tools.
Review monitoring and observability alerts and determine the severity and business impact of issues.
Investigate traffic drops, event-volume anomalies, missing events, spikes, and dealer-level deviations.
Validate key website events such as pageviews, form submissions, click-to-call, chat, digital retailing, voice, and video events.
Determine whether issues are related to tagging, website functionality, data collection, third-party tools, consent,



or expected behavior.
Capture evidence and document findings for technical teams.
Create, assign, and escalate incidents through Jira/ServiceNow or relevant ticketing platforms.
Track issues through resolution and perform post-fix validation and retesting.
Monitor day-over-day and week-over-week trends to identify potential tracking or data-quality issues.
Maintain monitoring reports, issue logs, and operational dashboards using Excel/Google Sheets and BI tools.
Collaborate with development, analytics, and technical teams to resolve recurring tracking issues.
Identify opportunities to improve monitoring automation, alert quality, and operational efficiency.

📌 Media Campaign Specialist (Bengaluru)
🏢 Bandhan Technologies
📍 Bengaluru