Job DescriptionRole Purpose: Responsible for managing Retail Activation, Events, Experiential Marketing & Brand Communication. NRole AccountabilitynRetail Activation: Nn Manage Retail Activations program with an annual budget of INR 4 - 8 Crores N Manage existing set up of 500 plus kiosks in over 97+ cities and all new requisitions for kiosk installations N Plan and execute all retail activations and experiential marketing efforts for the brand N Conceptualize national activation programs and execute them at city/ branch level with the help of external agencies. N Develop standardized Retails Guidelines for activations which act as the go-to guide for understanding the activity, its business & marketing objective & defined processes to be followed N Identify opportunities for local and national brand tie-ups and effectively execute relevant sponsorships and experiential programs N Support cross-functional marketing teams to plan activation calendar to achieve desired business results N Work closely with the product and the brand marketing teams to create programs for new product launch events, investor meets, AGM's and on ground activations N Ensure timely and accurate reporting for all projects in set formats to have strong control over all planning and execution N Manage selection, staffing, payment terms & agreements and SOPs for activation agencies N Assist in the maintenance of accurate budgets, payments funnel and auditable records N Communication: N Actively manage & fulfill all advertising/ communication requirement on across various allocated teams/ functions, ensuring end to end quality & TAT N Design & Implement communication elements as per business needs - from conceptualization,



to execution through creative & production agencies N Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such projects N Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative N Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution N Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained N Ensure process documentation and compliance adherence NnMeasures of Success: Nn Quality of Retailvisibility and Engagement experience N Timely and accurate Project delivery/execution N Effectiveness of RetailInitiatives N Creative QualitynAgency management and performance N Achievement against execution objectives N Cost efficiencyn Brand health performance N Process Adherence as per MOU NnTechnical Skills /Experience / Certifications: Nn Deep understanding around various retail activation platforms and their functionalities N Extensive knowledge about retail unit fabrication process and also diverse production materials available in the industry N Commercial and technical understanding of small and large activation programs N Experience in Project management, both strategic and operational N Operational Knowledge of Retail Activation & Experiential Marketing N Experience in MarketingActivations Campaigns NnCompetencies critical to the role: Nn Planning and organizing N Detail orientationn Teamwork and collaboration N High impact communication NnQualification: MBA in Marketing or any other relevant discipline NPreferred Industry: Financial Services, FMCG, Consumer Durables, Telecom

📌 Assistant Vice President - Retail Activations & Events (Haryana)
🏢 Sbi Card
📍 Haryana