24 Aug
|
American Express
|
Gurugram
24 Aug
American Express
Gurugram
Sr Analyst/Analyst, US Consumer CXO Experimentation Analytics
The U.S. Consumer Services Team is responsible for our suite of consumer
products, services, and experiences in the U.S., including our premium, cobrand,
cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle
Services, the Centurion Lounge network, our Global Dining and Resy businesses,
U.S. Consumer Banking, and best-in-class marketing programs across customer,
prospect, and partner channels. The USCS team is focused on making membership an
indisputable competitive advantage and helping each other become better leaders
every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services
Group and is responsible for making membership essential by creating and
delivering world class marketing for our differentiated products and services
that drives demand and inspires engaged card members across the customer
lifecycle. Within USCM, the Marketing, Membership & Investment Optimization
(MMIO) delivers data-driven decision making, analytics & business planning to
drive profitable growth through personalization strategy and optimized
investment decisions.
Sr Analyst/Analyst, US Consumer CXO Experimentation Analytics as part of MMIO
team will support data-driven decision-making across the marketing funnel by
executing and scaling experimentation initiatives. This role will contribute to
building a robust test-and-learn ecosystem, applying analytical rigor to
optimize acquisition strategies and enhance customer experience, integrating
incrementality, causal inference, and discovery analytics to inform business
decisions. The incumbent will work closely with cross-functional partners across
Marketing, Product, and Analytics to operationalize experimentation frameworks
and generate actionable insights that drive measurable business outcomes.
The ideal candidate is a results-oriented individual who has demonstrated sound
analytical thinking, and the ability to learn ne
📌 Senior Analyst-Data Analytics (Gurugram)
🏢 American Express
📍 Gurugram