Title: Meta & TikTok Ad Specialist (Paid Ads Specialist)
Location: Fully Remote (EMEA Time Zone)
Type: Full-time
Experience: Senior

Introduction We're seeking a detail-oriented and experienced Meta & TikTok Ads Specialist to join our team at Teraleads, a quick-growing digital marketing agency specializing in dental marketing. In this role, you'll manage advertising campaigns across Facebook, Instagram, and TikTok for both our agency's clients and our own in-house ad accounts, ensuring every campaign is optimized, cost-efficient, and consistently generating high-quality leads.

Key Responsibilities
Develop and execute Meta and TikTok advertising strategies for dental clinic clients, as well as manage and optimize Teraleads' own ad accounts
Manage campaigns end-to-end to hit lead generation, cost-efficiency, and revenue growth targets
Continuously monitor spend and performance to keep cost-per-lead low without sacrificing lead quality
Conduct A/B testing and performance analysis to refine targeting, messaging, and creative




Use AI tools where relevant to streamline campaign management, reporting, and optimization workflows
Build and deliver clear, regular performance reports to clients and internal stakeholders
Collaborate closely with the Marketing Operations Manager to ensure seamless execution and client satisfaction
Stay current on Meta and TikTok platform updates, algorithm changes, and industry best practices

Requirements
Minimum 5 years of experience managing Meta Ads campaigns; TikTok Ads experience is required
Dental industry advertising experience is required
Must have managed a minimum of 10 ad accounts simultaneously
Direct experience advertising to USA and Canada audiences, with solid understanding of both markets
Strong analytical skills, with the ability to interpret data and translate it into optimization decisions
Demonstrated ability to manage ad accounts that are both high-performing and cost-efficient
Comfortable using AI tools to support daily ad

📌 Meta & Tiktok Ads Specialist (India)
🏢 Teraleads
📍 India