Key Responsibilities
*Funnel Health and Leakage Detection: Continuously audit the acquisition to retention funnel. Identify
and fix drop-offs across channels, journeys, and seller personas. Own the conversion metrics at every
stage.
*Retention and Marketing Automation: Design and operate full lifecycle journeys across email, SMS,
WhatsApp, RCS, in-app, and web push. Build hyper-targeted segments using RFM, cohort, and
behavioral data. Own onboarding, activation nudges, re-engagement, and win-back flows.
*Non-Linear Acquisition Channels: Expand reach beyond Google Ads, SEO, and Meta. Test and scale
acquisition through communities, content platforms, AEO (Answer Engine Optimization), referral loops,
partnerships, and emerging distribution channels.
*AI Tooling and Experimentation: Leverage AI tools across copywriting, segmentation, predictive churn,
send time optimization, and creative testing. Build a culture of rapid, data backed experimentation. *Product Led Growth Interventions: Partner with the product team to design in-product growth triggers,
upgrade nudges,



onboarding improvements, and referral mechanics that drive activation and expansion
revenue.
*Upsell, Cross Sell, and Revenue Growth: Identify cohort level upsell and cross sell opportunities.
Collaborate with sales and customer success to convert insights into campaigns that grow revenue per seller.
*Cohort Revenue Tracking and Profitability: Track marketing attributed revenue by seller cohort.
Monitor CAC, LTV, payback periods, and campaign level profitability. Build dashboards that connect
marketing activity to business outcomes.
*Cross Functional Collaboration: Work closely with product, sales, data, and customer success teams.
Align lifecycle and growth programs with product launches, sales plays, and platform updates.

Must-Haves
*4 to 6 years in growth, lifecycle, and product marketing, ideally at a B2B SaaS or marketplace.
*Demonstrated ownership of retention metrics: churn reduction, expansion reve

📌 Manager - Growth Marketing (Gurugram)
🏢 Nimbuspost
📍 Gurugram