24 Aug
|
Cadila Pharmaceuticals
|
Ahmedabad
24 Aug
Cadila Pharmaceuticals
Ahmedabad
Product Manager – Pharmaceutical
Department: Marketing / Product Management
Reporting To: Marketing Head
Location: Ahmedabad
Industry: Pharmaceutical
Role Type: Individual Contributor
About the Role
We are looking for a Product Manager to take ownership of assigned brands and drive their growth through effective brand strategy, market analysis, promotional planning and execution.
The ideal candidate should have strong pharmaceutical marketing experience with a positive understanding of brand management, market intelligence, product lifecycle, new product launches and sales-force engagement.
Key Responsibilities
Develop and execute brand plans and marketing strategies for assigned products.
Prepare the marketing mix, brand positioning and product differentiation strategy.
Analyze market size, growth, trends, competition, pricing and market-share data.
Identify opportunities for new product launches, line extensions and portfolio expansion.
Develop brand campaigns, visual aids, promotional inputs and communication strategies.
Manage the complete product/brand lifecycle and recommend appropriate growth strategies.
Track brand performance and identify opportunities to improve sales, market share and profitability.
Develop effective customer segmentation and promotional strategies based on market insights.
Conduct competitor analysis through market research, secondary data and market visits.
Work closely with the Sales team to ensure effective implementation of brand strategies and promotional campaigns.
Conduct cycle meetings and product presentations for the field force.
Provide regular product and campaign training to the Sales team, including product USPs and key communication points.
Conduct market visits and interact with doctors/KOLs/customers to gather market feedback and insights.
Monitor the effectiveness and ROI of marketing activities and recommend corrective actions.
Coordinate with Supply Chain, Production and Purchase teams for product availability, samples an
📌 Product Manager (Ahmedabad)
🏢 Cadila Pharmaceuticals
📍 Ahmedabad