Key Responsibilities
Manage social media platforms including Facebook, Instagram, LinkedIn, TikTok & YouTube.
Plan and manage monthly content calendars and social media campaigns.
Create engaging static graphics, Reels, short-form videos and other digital content using Canva and video editing tools.
Write SEO-friendly blogs, social media content, ad copy and email content.
Plan, run and optimise Meta Ads and Google Ads campaigns.
Monitor ad performance, including CPL, CPC, CTR, ROAS and conversions, and make necessary optimisations.
Manage email marketing campaigns and automation using Mailchimp.
Analyse marketing performance using GA4 and platform insights and prepare regular reports.
Maintain consistent brand identity, messaging, and content quality across multiple brands.
Develop and support campaigns focused on lead generation, enquiries, and enrolments.

Required Skills & Experience
3+ years of hands-on experience in digital marketing.
Strong experience with Meta Ads Manager and Google Ads.




Advanced knowledge of Canva for social media graphics and marketing materials.
Hands-on experience with Mailchimp, including email campaigns and automation.
Experience creating and editing short-form video content.
Good understanding of SEO, social media marketing and paid advertising.
Working knowledge of Google Analytics 4 (GA4).
Excellent written and verbal English communication.
Solid organisational, analytical, and time-management skills.
Ability to manage multiple brands, campaigns and deadlines simultaneously.
Portfolio of previous digital marketing work is required.

Preferred
Experience in the education, training or international education sector.
Knowledge of the Australian education market.
Experience with Semrush, Ahrefs, Google Search Console or WordPress.
Meta Blueprint or Google Ads certification.

📌 Digital Marketing Specialist (Ahmedabad)
🏢 Optimum Skills & Educational Pathways
📍 Ahmedabad