Key Responsibilities
A. Group Marketing Strategy
Develop and implement the annual Group Marketing strategy aligned with business and revenue objectives.
Create property-wise marketing plans based on market positioning, target segments and commercial priorities.
Establish explicit marketing calendars for all hotels, restaurants, banquets, events and other business verticals.
Develop strategies for new hotel openings, repositioning and market penetration.
Ensure consistency in brand identity, communication and customer experience across all properties.
B. Brand Management
Own and strengthen the overall brand positioning of the hotel group.
Develop brand guidelines and ensure adherence across all properties and communication channels.
Manage brand campaigns, corporate communication and destination positioning.
Identify opportunities for brand partnerships, collaborations and strategic alliances.
Monitor competitor positioning and recommend initiatives to strengthen market differentiation.
C. Digital Marketing & Performance Marketing




Lead the Group's digital marketing strategy across website, social media, search, OTA and other relevant channels.
Drive performance marketing campaigns focused on direct bookings, revenue, lead generation and customer acquisition.
Optimize SEO, SEM, social media and digital advertising initiatives.
Ensure effective management of hotel websites, landing pages and digital content.
Track digital performance through analytics and dashboards and continuously optimize campaigns.
D. Revenue & Commercial Marketing
Work closely with Revenue Management and Sales to develop campaigns that generate measurable revenue.
Create demand-generation campaigns for high-demand and low-demand periods.
Support ADR, occupancy, RevPAR and F&B; revenue objectives through targeted marketing initiatives.
Develop promotional packages, seasonal campaigns, stay offers and experience-led products.
Measure marketing contribution to room revenue, F&B; revenue, banquet revenue a

📌 Head of Marketing (Kolkata)
🏢 Polo Hotels Group
📍 Kolkata