About the Role
We’re looking for a performance-driven SEO Specialist to own organic growth across technical SEO, content, search visibility, and emerging AI search.
The role will focus on improving rankings, qualified organic traffic, leads, and conversions while keeping up with how search is evolving.
Key Responsibilities1. SEO Strategy & Content
Conduct keyword research, intent analysis, clustering, and competitor gap analysis
Build SEO content roadmaps aligned with business goals
Optimize existing content for rankings, CTR, engagement, and conversions
Build topical authority through content clusters and internal linking
2. Technical SEO
Conduct regular technical SEO audits
Identify and resolve crawling, indexing, canonical, duplicate content, and broken-link issues
Optimize Core Web Vitals, page speed, mobile experience, XML sitemaps, and robots.txt
Implement and manage relevant Schema Markup / Structured Data
3. AI Search / AIO / GEO
Improve brand visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and emerging search experiences




Optimize content for AI discoverability, citations, and entity understanding
Track emerging AI search opportunities and experiment with recent optimization approaches
4. Authority & Off-Page SEO
Build high-quality backlinks through digital PR, outreach, guest content, and relevant industry opportunities
Strengthen domain and topical authority
Work with content and PR teams to improve overall search visibility
5. Local & Entity SEO
Improve visibility for location-based searches where relevant
Strengthen brand/entity consistency across search platforms
Work on Local SEO, Google Business Profile, and location-specific opportunities
6. Analytics & Growth
Track organic traffic, rankings, CTR, leads, conversions, and revenue
Use Google Search Console, GA4, SEMrush/Ahrefs, Screaming Frog, and Looker Studio
Prepare monthly reports with insights, opportunities, and action plans
Stay updated with Google algorithm changes and

📌 SEO Specialist (Pune)
🏢 iThrive - Healing & Beyond
📍 Pune