Role Summary:
Own the subscriber base and circulation revenue across both print and digital editions. This is a target-carrying role: you grow paid subscriptions, retain existing subscribers, and expand print reach by placing the magazine at high-footfall stands, retail outlets, and partner locations. You sit at the intersection of sales, distribution logistics, and audience data.
Key Responsibilities:
Digital Subscriptions:
Drive paid digital subscription growth across web and app, including individual and corporate/institutional plans.
Build and run acquisition funnels: landing pages, paywall offers, trial-to-paid conversion, and renewal flows.
Reduce churn through lifecycle campaigns, win-back offers, and pricing/bundling experiments.
Manage subscription platform and payment gateway operations, including auto-renewals and failed-payment recovery.
Print Subscriptions:
Grow direct print subscriptions across individual, gift, and bulk/corporate orders.
Manage the full subscriber cycle: order capture, fulfilment coordination, address data accuracy, and renewals.
Coordinate with the print and dispatch teams to ensure on-time delivery and resolve delivery complaints.
Circulation & Distribution to Stands:
Expand physical reach by placing print copies at newsstands, bookstores, airports, cafes, co-working spaces, and event venues.
Build and manage relationships with distributors, vendors, and retail partners; negotiate placement, margins, and sale-or-return terms.
Plan copy allocation per outlet, track sell-through, and adjust print run and distribution mix based on what each location actually sells.
Handle returns reconciliation, stand-level reporting, and route/territory planning to keep distribution cost-efficient.
Sales Targets & Revenue:
Carry and deliver monthly and quarterly targets for subscriber count and circulation revenue across both formats.
Forecast subscription and newsstand revenue; report performance against target with explicit variance analysis.
Identify
📌 Manager - Circulation & Subscription Sales (Bengaluru)
🏢 AIM
📍 Bengaluru