JOB PURPOSE
Lead and drive BLR Airport's social media presence across platforms by developing platform-first strategies, overseeing content and community management, managing agency partners, protecting brand reputation, and delivering measurable business impact through organic and paid social initiatives. The role requires a strategic and analytical social media qualified with experience managing large consumer brands, leading cross-functional stakeholders, and working with creative, digital and media agencies. The ideal candidate should possess strong editorial judgment, an understanding of internet culture, social listening expertise, and the ability to translate business priorities into engaging social-first storytelling.

Social Media Strategy & Brand Management
Own and drive the overall social media strategy across all platforms.
Develop platform-specific content strategies aligned with brand and business objectives.
Identify emerging trends, audience behaviours and new platform opportunities.
Ensure brand consistency, tone of voice and visual identity across all social channels.




Drive real-time and moment marketing opportunities where relevant.

Content Strategy & Creative Excellence
Develop quarterly and monthly content roadmaps aligned with campaigns, business priorities and cultural moments.
Partner with internal stakeholders and creative agencies to deliver high-quality, insight-led content.
Evaluate and challenge creative output to ensure it is platform-native, engaging and aligned with brand standards.
Identify new content formats and storytelling opportunities to improve engagement and reach.
Strong copywriting and editorial skills in English are essential. Kannada proficiency is an advantage.

Community Management & Online Reputation
Own social community management across all official platforms.
Lead Online Reputation Management (ORM) through proactive monitoring, escalation and resolution of customer conversations.
Develop response frameworks and

📌 Manager - Social Media Marketing (Bengaluru)
🏢 Bangalore International Airport
📍 Bengaluru