Responsibilities
● Develop and execute marketing strategies that support our brand objectives and target
audience.
● Identify and research potential influencers that align with our brand values, target
audience, and campaign goals.
● Create compelling and informative strategy decks that clearly outline campaign
objectives, deliverables, and guidelines to effectively communicate with potential
influencers.
● Collaborate with internal teams, such as creative, content, and social media, to align
campaigns with overall marketing initiatives.
● Stay well-informed about industry trends, emerging platforms, and best practices
within the marketing realm, allowing for innovative approaches and strategies.
● Conduct competitor analysis to identify opportunities and develop cutting-edge strategies.
● Keep track of industry regulations and guidelines to ensure compliance in all influencer
collaborations.
● Develop creative scripts, post copies, and concept notes that effectively convey the
brand message and align with the influencer's style and audience preferences.
● Collaborate closely with influencers to refine and tailor the scripts, post copies, and
concept notes to ensure authenticity and seamless integration of the brand into their
content.
● Collaborate with cross-functional teams to integrate influencer marketing efforts into
broader marketing campaigns and initiatives.
Key Requirements
● Graduate / Postgraduate in Management, English, Public Relations, or Mass Comm
would be preferred.
● Excellent interpersonal, verbal, and written communication skills
● Prior experience of 3+ years in Brand Strategy