Introduction
At IBM, we have the power to make meaningful change. Every individual with a quest for knowledge and passionate curiosity from around the world has a voice and makes adding to our story possible. Help shape our future and define what’s possible at IBM.
IBM is a global software, hardware and services company, fostering a culture of creative, innovative thinkers; people who are curious about how technology can transform businesses and impact the world.
Your Role And Responsibilities
As a Field Marketing professional, you will work closely with APAC and country Field Marketing managers to develop and execute technology marketing plans. You will support the development of product messaging and positioning, support the definition of target personas and develop compelling narratives for demand generation campaigns supporting IBM products and strategic partners. Working closely with Marketing and Sales, you will drive measurable business impact by contributing to pipeline creation, prospect progression and revenue growth through targeted field marketing programs.
To be successful in this role, you should be self-motivated, demonstrate strong collaboration and business acumen, and have a solid understanding of B2B marketing and the technology/software industry.
IBM Field Marketing Professional Bring a Strong Understanding Of
clients, how they buy and are influenced, and the channels through which they engage, particularly for priority products and offerings
industry trends and where the market is heading
clients’ transformation priorities across different buyer roles and business domains
IBM's thought leadership and expertise areas
Your Responsibilities Will Include
Collaborate with the business to generate demand for IBM products and solutions to accelerate growth by leveraging data and account insights.
Support integrated programs including executive engagements, client events, roundtables, webinars, workshops and industry programs, ensuring stron
📌 Field Marketing (Bengaluru)
🏢 IBM
📍 Bengaluru