Assistant Manager – Performance Marketing
Company: Shoppers Stop
Location: Mumbai
Reports To: Head – Performance Marketing
Experience Required: 4–5 years
About the Role
We're looking for an Assistant Manager – Performance Marketing to drive app-first growth for Shoppers Stop through paid and organic digital channels. The ideal candidate has hands-on experience running high-spend campaigns across Google, Meta, and app-install ecosystems, with a strong analytical foundation to translate data into performance improvements.
Key Responsibilities
Plan, execute, and optimize performance campaigns across Google Ads, Meta Ads, and app install/UA channels with an app-first mindset
Own SEO strategy and execution to drive organic visibility and traffic
Track, analyze, and report on campaign performance using AppsFlyer (attribution, cohort analysis, LTV, ROAS)
Manage budgets across channels to hit CAC, ROAS, and app install/engagement targets
Collaborate with creative, product, and tech teams to improve funnel performance and app UX




Conduct A/B tests on ad creatives, landing pages, and app flows
Monitor and troubleshoot tracking/attribution issues (SDKs, deep links, MMP setup)
Present performance insights and recommendations to the Performance Marketing Head
Stay current on platform updates, privacy changes (iOS ATT, Google Ads policy shifts), and industry trends
Requirements
4–5 years in performance marketing, with meaningful app-first / app-install campaign experience
Solid hands-on expertise in Google Ads, Meta Ads Manager, and SEO
Proficiency with AppsFlyer or similar MMPs (attribution, event tracking, dashboards)
Strong analytical skills — comfortable with data, funnels, and campaign math
Solid understanding of the mobile marketing tech stack (SDKs, deep linking, tracking/tagging)
Experience in retail/e-commerce is a plus
Bachelor's degree; MBA preferred but not mandatory

📌 Assistant Marketing Manager (Mumbai)
🏢 Shoppers Stop
📍 Mumbai