This role is for one of Weekday’s clients
Salary range: Rs 6000000 - Rs 15000000 (ie INR 60 - 150 LPA)

Min Experience: 6+ years
Location: Bengaluru, Karnataka
JobType: full-time
We are looking for an experienced and results-driven GTM Head to lead our go-to-market strategy, strengthen our brand presence, and drive sustainable business growth. The ideal candidate will have 6–18 years of experience across marketing, brand building, performance marketing, and growth strategy, with a robust understanding of how to translate business objectives into impactful marketing initiatives.
As the GTM Head, you will own the end-to-end go-to-market function, working closely with leadership, sales, product, and other cross-functional teams to identify growth opportunities, define target audiences, develop positioning, and execute campaigns that drive awareness, acquisition, engagement, and revenue.
Key Responsibilities
Develop and own the overall go-to-market strategy aligned with the company's business objectives, growth plans, and target markets.




Build and execute integrated marketing strategies across digital, offline, content, partnerships, events, and other relevant channels.
Define and strengthen the company's brand positioning, messaging, identity, and market differentiation.
Lead performance marketing initiatives across channels such as Google, Meta, LinkedIn, programmatic platforms, and other relevant acquisition channels.
Own marketing budgets, campaign planning, forecasting, and allocation of resources to maximize ROI.
Develop customer acquisition and growth strategies across different stages of the funnel.
Partner with sales and business development teams to improve lead generation, conversion, pipeline contribution, and overall GTM effectiveness.
Use market research, customer insights, competitor analysis, and performance data to identify new opportunities.
Establish and monitor key marketing and business metrics, including CAC, LTV, ROAS, conversion rates, pipeline c

📌 GTM Head (Bengaluru)
🏢 Weekday AI
📍 Bengaluru