Job Description – Strategic Media Planning Lead
Department: Growth Marketing
Reports To: AD / BD – Growth Marketing
Experience: 8–10 Years
Employment Type: Full time
Role Summary
We are looking for a strategic, solution-oriented marketing leader who can decode business challenges and transform them into insight-led, high-impact campaign strategies.
This role is ideal for a seasoned media strategist and campaign planner with strong expertise across both digital and offline media ecosystems. The ideal candidate should possess sharp commercial acumen, a deep understanding of audience behavior, and the ability to craft message-to-market strategies aligned with business objectives.
The individual will work closely with clients and internal stakeholders to identify opportunities, solve marketing and revenue challenges, and develop full-funnel campaigns that balance brand storytelling with measurable business outcomes.

Key Responsibilities
1. Strategic Problem Solving & Campaign Architecture
Collaborate with clients and internal stakeholders to understand business challenges,



growth opportunities, and brand positioning gaps.
Translate business objectives into insight-driven media strategies and communication frameworks with measurable outcomes.
Build full-funnel campaign narratives that align messaging with audience mindset across awareness, consideration, and conversion stages.
Develop integrated campaign architectures tailored to specific business goals and market conditions.

2. Media Planning Across Channels
Create 360-degree media plans leveraging the most effective mix of channels including:
Digital: Search, Social, Display, Video, Programmatic, Performance Media
Traditional: TV, Print, Radio, OOH
Emerging Media: OTT, Influencer Marketing, Audio, Creator Ecosystems
Understand the strategic role of each channel within the customer journey and optimize media allocation accordingly.
Drive integrated planning approaches that combine performance efficiency with long-term

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