This role is for one of Weekday’s clients
Salary range: Rs 2800000 - Rs 4000000 (ie INR 28 - 40 LPA)

Min Experience: 7+ years
Location: Mumbai, Maharashtra, India
JobType: full time
Own performance marketing across the brand portfolio — driving profitable growth through paid media, creative testing, and AI-led workflows, with direct accountability for revenue, ROAS, and customer acquisition efficiency.
Key Responsibilities
Own end-to-end performance marketing strategy and execution across all portfolio brands, with direct accountability for revenue, ROAS, CAC, and contribution margin.
Plan, deploy, and optimise paid media budgets across Meta, Google, TikTok, Amazon, and emerging channels.
Drive full-funnel acquisition and retention for eCommerce brands, with a strong focus on fashion and lifestyle categories.
Build and lead the creative testing engine — partnering with the Creative Production team to ship high-velocity ad concepts and iterate based on performance data.
Embed AI tools across the performance workflow: creative generation, copy variants, audience research,



bid strategy analysis, reporting automation, and competitive intelligence.
Own the measurement stack — attribution, incrementality testing, MER tracking, and dashboarding — and drive decisions from clean data rather than platform-reported numbers alone.
Build, mentor, and scale a high-performing performance marketing team across channels and brands.
Manage agency and vendor relationships where external partners are engaged, holding them to clear performance benchmarks.
Partner with eCommerce Operations on landing pages, CRO, merchandising, and promotional calendars to improve conversion and AOV.
Translate business priorities from the US leadership team into channel-level plans, budgets, and measurable outcomes.
Establish SOPs, testing frameworks, KPI dashboards, and reporting cadences that make performance repeatable across brands.
Forecast spend and revenue by brand and channel, and manage budget a

📌 Performance Marketing Head (Mumbai)
🏢 Weekday AI
📍 Mumbai