Role Description
The ideal candidate is someone who is creative, trend-aware, data-driven, and execution-focused. They
should be able to identify what works on social media, turn ideas into engaging content, understand
performance data, and continuously improve the digital presence of Learn with Leaders.
A candidate who can create compelling content, understand the education audience, grow Instagram and
YouTube organically, generate leads, and take ownership of digital marketing initiatives will be a solid fit
for this role.
Key Responsibilities (Instagram and YouTube Expert)
 Develop and execute social media strategies for Instagram, YouTube, LinkedIn, Facebook, and other relevant
platforms.
 Create and manage engaging Reels, short-form videos, YouTube videos, posts, carousels, stories, and other
content.
 Plan, create, launch, and manage Instagram and Meta advertising campaigns to promote Learn with Leaders
programs, camps, workshops, and events.
 Research trending topics, hashtags, formats, sounds, and content ideas relevant to our target audience.




 Create and test different ad creatives, Reels, videos, copy, headlines, CTAs, and audience segments.
 Coordinate with designers, video editors, content writers, and internal teams to produce high-quality content.
 Develop creative concepts and scripts for Instagram Reels and YouTube Shorts.
 Manage the YouTube channel, including video titles, descriptions, thumbnails, keywords, playlists, and basic
SEO.
 Manage campaign budgets and optimize ads to improve reach, engagement, leads, enquiries, and conversions.
 Conduct A/B testing of creatives, audiences, placements, and campaign objectives.
 Identify opportunities to increase organic reach, engagement, and followers.
 Stay updated with the latest social media algorithms, trends, tools, and digital marketing practices.
 Monitor Meta Ads Manager performance and track key metrics such as CPC, CPM, CTR, CPL, conversions,
and ROAS.
 Engage with followers, res

📌 Digital Marketing (India)
🏢 Learn with Leaders
📍 India