Company Description Meals on Me is a UAE-born healthy meal brand recognized as the country’s Best Diet-Friendly Brand by BBC Valuable Food. The company focuses on nutrient-dense meals made without GMOs, additives, or preservatives, offering customers pure, wholesome nutrition. Having served over 2,000,000 meals to individuals from more than 70 nationalities across the UAE, Meals on Me combines variety with quality. The brand is committed to making healthy eating effortless and accessible, appealing to customers who value convenience and wellness.

Digital Measurement & Analytics Specialist
Alt titles: Marketing Analytics · MMP & Measurement Analyst · Growth Analytics Specialist
Company: Meals on Me : www.hellomealsonme.com
Reports to: Digital team
Type: Full-time
Location: Mumbai, India

Role Summary
Meals on Me is looking for someone to own the entire measurement stack end to end — from firing the right events in our iOS, Android and web apps, to attributing installs and subscriptions correctly through AppsFlyer, to modelling GA4 and Firebase data in BigQuery,



and finally surfacing clean, trusted numbers in Looker Studio that marketing and leadership use to make decisions every day.
This is a hands-on role sitting between marketing, engineering and data. You are our single source of truth for the question everyone asks: “is our tracking correct, and can we trust these numbers?”

Key Responsibilities
Mobile Measurement — AppsFlyer
• Own the AppsFlyer setup and hygiene: SDK integration with engineering, in-app event mapping, revenue
events, and QA across releases.
• Configure and maintain attribution logic: install attribution, re-engagement, OneLink deep linking / deferred deep linking, attribution windows, and de-duplication.
• Set up and validate S2S postbacks and channel integrations across Meta, Google Ads, TikTok, Apple Search Ads, and CPA/affiliate networks (e.g. ArabyAds, Affle, Boostiny).
• Manage Data Locker / raw-data exports, Protect360 fraud settings, and SK

📌 Digital Measurement (Mumbai)
🏢 Meals on Me
📍 Mumbai