Head of Marketing – Office Leasing / Workspace / Co-working role, I would make the JD strongly business-growth and lead-generation focused, rather than a traditional brand-marketing role. Current workspace-sector roles emphasize demand generation, occupancy/revenue, enterprise acquisition, broker/channel partnerships, market intelligence, digital campaigns, and brand positioning.
Head of Marketing – Office Leasing / Workspace / Co-working
Experience: 10–15+ Years

Industry: Co-working / Managed Office / Flexible Workspace / Commercial Real Estate / Office Leasing
Location: Noida -63
Reporting To: CEO / Business Head

Role Summary:
We are looking for an experienced Head of Marketing to lead the overall marketing, brand, demand generation and market expansion strategy for our co-working, managed office and flexible workspace business. The candidate will be responsible for building the brand, generating qualified B2B leads, supporting occupancy and revenue targets, and creating robust market presence across enterprise, SME, startup and corporate segments.
Key Responsibilities
1.



Marketing Strategy & Leadership
Develop and execute the annual marketing strategy aligned with business, revenue and occupancy targets.
Build the brand as a leading flexible workspace / managed office / co-working provider.
Lead marketing budgets, agencies, vendors and internal marketing teams.
Develop city-wise and centre-wise marketing plans.
2. Demand Generation & Lead Acquisition
Drive qualified leads for private offices, managed offices, co-working, enterprise suites, meeting rooms and virtual offices.
Own digital lead-generation campaigns across Google, LinkedIn, Meta and other relevant channels.
Develop account-based marketing campaigns targeting Enterprise, GCCs, SMEs, Startups and corporate decision-makers.
Improve lead-to-site-visit and site-visit-to-closure conversion in partnership with Sales.
3. Brand & Positioning
Define brand positioning and communication strategy.
Develop campai

📌 Head of Marketing (Noida)
🏢 Innova ESI
📍 Noida