Performance Marketing Manager – D2C
Location: Agra
Experience: 3–6 Years

About the Role:-
We are looking for a Performance Marketing Manager – D2C to drive customer acquisition and revenue through Google Ads and Meta Ads. The ideal candidate should have hands-on experience managing D2C campaigns, optimizing performance, and scaling paid media profitably.

Key Responsibilities:-
Plan, execute, and optimize Google & Meta Ads campaigns for D2C growth.
Manage budgets and optimize key metrics such as ROAS, CAC, CPA, CTR, CVR, and revenue.
Develop strategies across acquisition, retargeting, and conversion funnels.
Conduct audience research, competitor analysis, and A/B testing of creatives, audiences, and campaigns.
Work with creative/content teams to develop high-performing ad creatives and copies.
Monitor campaign performance, identify growth opportunities, and scale successful campaigns.




Track and analyse performance using GA4, Meta Pixel, Google Tag Manager, and UTM tracking.
Prepare regular performance reports and provide actionable insights.

Requirements:-
3–6 years of hands-on Performance Marketing experience, preferably in D2C/E-commerce.
Strong expertise in Google Ads & Meta Ads Manager.
Proven experience in paid customer acquisition and campaign scaling.
Strong understanding of ROAS, CAC, CPA, conversion funnels, and attribution.
Experience with GA4, Meta Pixel, GTM, and conversion tracking.
Strong analytical skills with valuable knowledge of Excel/Google Sheets.
Experience with Shopify or other D2C platforms will be an added advantage.

Share your resume with us at [email protected]

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