About Furlenco :

Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent, buy, sell and buy back.All of our furniture is designed in-house by experts. We don’t just give furniture. We provide decor, accessories and appliances as well. We have launched our first ever offline stores so that one can furnish their entire home, room or corner without traversing multiple stores or websites

Key Responsibilities :

1. SEO and GEO
• Technical & Schema SEO: Execute technical SEO audits, site hygiene fixes, and Schema markup implementation to ensure clean crawling by search engines and AI discovery tools.
• SEO & GEO Content Optimization: Structure on-page content using explicit Q&A; formats, semantic tables, and expert data to capture traditional search rankings and AI-generated summary citations.
• Link Building & Authority: Lead off-page SEO and digital PR strategies to acquire high-quality backlinks and boost brand mentions across AI web indexes.




• Performance Tracking & Testing: Monitor organic traffic, keyword rankings, and AI search visibility using tools like GA4 and Google Search Console to run continuous optimization tests.

2. Performance Marketing & Growth
• Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and OTT platforms.
• Manage large-scale budgets with focus on CAC, ROAS, LTV, and payback period optimization.
• Build and run performance campaigns across cities, categories, and product lines.
• Collaborate with the creative team to develop high-performing ad creatives and test hypotheses for scaling.
• Google Ads Automation: Set up automated scripts to mine negative keywords daily and automatically adjust bids or budgets whenever impression share drops in key auctions.
• Meta Creative Diagnostics: Automate ad fatigue tracking (monitoring frequency spikes and CTR drops) to automatically pause decaying

📌 Digital Marketing Manager (Bengaluru)
🏢 Furlenco
📍 Bengaluru