Key Responsibilities
Brand Strategy & Insights
● Develop a deep understanding of our target audience through qualitative and quantitative
research, championing the consumer's voice internally
● Develop strategic and tactical brand assets and guidelines to ensure consistency across all
platforms
● Conceptualize and execute creative, media, and PR innovations to make mPokket a path-
breaking brand
Creative Development & Brand Operations
● Manage the end-to-end creative development process, from brief to execution, with both in-
house teams and external agency partners
● Develop and grow all brand content and assets across touchpoints, including Advertising, Social
Media, Web/App, and on-ground activations
● Collaborate closely with cross-functional teams (Product,HR) to ensure the brand's tone and
identity are consistent in all communications
● Develop brand toolkits, content, and collateral to create a delightful and consistent customer
journey
Public Relations & Thought Leadership
● Develop and execute a comprehensive, proactive PR strategy to build a solid corporate




reputation and drive positive brand narrative
● Build and maintain strong relationships with key journalists, editors, and influencers in the
fintech, business, and consumer media
● Lead the strategy for mPokket's participation in high-impact industry events, securing speaking
opportunities and maximizing brand visibility
● Proactively identify and manage all submissions for relevant industry awards to position
mPokket as a market leader and an employer of choice
● Create and drive a robust thought leadership platform for mPokket's senior executives, securing
bylined articles, interviews, and panel opportunities

What We are Looking For
● Experience: 4+ years of experience in brand management
● A proven track record of developing and executing successful PR campaigns
● Deep experience with consumer research (both qualitative and quantitative) and translating
insights into actionable brand strategy
● Ex

📌 Assistant Brand Manager Marketing (Kolkata)
🏢 mPokket
📍 Kolkata