If you only launch campaigns and wait for results then skip this.
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We want someone who understands the entire revenue engine and builds profitable funnels.
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WHAT YOU'LL OWN
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- Plan & execute high-performing Meta & Google ad strategies
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- Drive revenue, leads & profitable growth
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- Build full-funnel strategies (awareness → conversion → retention)
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- Work closely with social media to align messaging & funnel flow
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- Optimize campaigns based on data & performance signals
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- Analyze numbers daily & improve cost efficiency
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- Identify scaling opportunities & current growth channels
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- Provide strategic input on pricing, offers & positioning
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NON-NEGOTIABLE SKILLS
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- Expert in Meta Ads & Google Ads
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- Experience with both D2C & B2B campaigns
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- Proven execution of sales & lead generation funnels
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- Strong understanding of audience behavior & targeting
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- Deep knowledge of funnel psychology & buyer journeys
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- Data-driven decision making & performance optimization
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- Strong communication & reporting skills
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FUNNEL & MARKET INTELLIGENCE (MANDATORY)
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You must be able to:
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- Understand the full customer journey from first click to purchase
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- Identify drop-offs & optimize conversion paths
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- Advise on offers, pricing & positioning for better performance
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- Align ad strategy with landing pages & website flow
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- Recommend website improvements for conversion optimization
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- Collaborate with retention & CRM flows to improve LTV
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