We are looking for a highly analytical and data-driven professional to join our Media Effectiveness team. The role will focus on measuring marketing performance, generating actionable business insights, and supporting clients in optimizing marketing investments through advanced analytics techniques such as Market Mix Modelling (MMM), attribution, forecasting, and budget optimization.

The ideal candidate should possess strong analytical capabilities, experience working with large datasets, and an interest in solving complex business problems using statistical and machine learning techniques.
Job Description:
Key Responsibilities
Marketing Effectiveness & Measurement
Develop and maintain Market Mix Models (MMM) to quantify the impact of marketing activities on business outcomes.
Analyze media performance across online and offline channels and identify optimization opportunities.
Support budget allocation and scenario planning exercises using response curves and optimization frameworks.
Measure incremental impact of marketing investments and provide actionable recommendations.




Analytics & Insights
Perform exploratory data analysis and statistical modeling to uncover key business drivers.
Translate analytical findings into transparent business recommendations for internal and external stakeholders.
Build forecasting and simulation models to support strategic planning.
Develop dashboards, reports, and presentations for client reviews and leadership discussions.
Client & Stakeholder Management
Collaborate with client teams to understand business objectives and measurement requirements.
Present analytical outputs and recommendations to stakeholders in a concise and impactful manner.
Work closely with media, strategy, and data teams to ensure accurate interpretation of insights.
Data Management & Automation
Validate and prepare datasets from multiple sources.
Automate recurring analytical processes and reporting workflows where applicable.
Ensure data quality, consistency, and d

📌 Manager - Media Effectiveness (Gurugram)
🏢 dentsu
📍 Gurugram