Description
This position participates in the Brands groupings' overall media strategy, defines and executes the paid media strategy (full funnel). Monitors overall media investments from Brand Groupings and consolidates paid media activities across brands, whilst ensuring best⁃in⁃class paid media expertise and adoption of MarTech Tools by teams.

Key Interfaces:

Internal: Brand Consumer Marketing, Brand Manager, Owned and Earned Media, Paid Media Manager, Local and Regional DCM,CRM
External: Media Agencies, Facebook / Google,...MarTech

Key Accountabilities:

Participates in the Brands Grouping overall media strategy, defines and executes the paid media strategy.
Based on the 360 Consumer Marketing Plan, defines the paid media plan: where to play, calendar, assets,.. in accordance with brands paid media strategy.
Defines A&P; budget needs and optimal paid media mix to reach goals (always on and campaigns).
Drives monthly review of A&P; budget with Paid Media Manager and proposes reallocation when necessary.
Prepares agency brief, with review from Consumer Marketing,



leads communications with the agency for branded projects. Controls plan and assets created by the agency.
Proactively reports to brand/DP team changes in the A&P; spending that might impact demand and forecast.
Significant digital marketing experience, including previous experience in driving and executing digital media strategy in a global, multi⁃brand, multi⁃channel, fast paced environment.
Proven experience in effectively managing ATL/BTL paid media agencies relationships and performance.
Successful track record of working in a cross⁃cooperative way; able to develop relationships with all stakeholders.
Great project management, organizational and analytical skills.
Experience in managing budgets in a multi⁃P&L; environment.
In⁃depth understanding of all SEM, paid social, display (all models, including programmatic), affiliation marketing.
Ability to challenge the status quo and has the experience and

📌 Paid Media Executive (Mumbai)
🏢 ELC Beauty
📍 Mumbai