Overview:
We are seeking a agile and detail-oriented Analyst - Search Media to join team. You will play a crucial role in optimizing our online presence and driving targeted traffic to our platform through Amazon and other search media channels. You will be responsible for managing and implementing search engine marketing (SEM) and paid media campaigns to enhance the visibility of our products and services.

Responsibilities:
Roles and Responsibilities:
- SEM Campaign Management:
- Plan, execute, and optimize paid campaigns through Amazon and Google.
- Conduct keyword research and analysis to identify relevant and high-performing search terms.
- Monitor and adjust bids, budgets, and ad creatives to maximize ROI and achieve business objectives.
- Paid Media Strategy:
- Collaborate with the marketing team to develop integrated paid media strategies aligned with overall business goals.
- Stay informed about industry trends, search engine algorithms, and best practices to ensure campaigns are cutting-edge and effective.
- Data Analysis and Reporting:




- Analyze campaign performance data, provide actionable insights and recommendations for improvement.
- Generate regular reports on key performance indicators (KPIs) and share results with the broader team.
- Ad Copywriting and Creative Development:
- Work with the creative team to develop compelling ad copy and creative assets that resonate with target audiences.
- Conduct A/B testing to optimize ad creatives for better engagement and conversion rates.
- Collaboration and Communication:
- Collaborate with cross-functional teams, including content creators, designers, and product managers, to align messaging and ensure cohesive brand representation.
- Communicate campaign strategies, goals, and results effectively to internal stakeholders.
- Budget Management:
- Manage and allocate budgets effectively across different campaigns and channels.
- Track expenditures, ensuring campaigns stay within budgetary constraints.

Qual

📌 Analyst- Search Media (Bengaluru)
🏢 Annalect, Omnicom Media Group India Private
📍 Bengaluru