Location: Hybrid/Remote
Company: Quest Digital
Experience Required:Minimum 5+ years (mandatory)
Note: _Applications without 5+ years of relevant experience will not be considered._

Market & Consumer Research
- Conduct primary and secondary market research across multiple industries.
- Develop detailed consumer personas using quantitative and qualitative research.
- Analyze market trends, customer behavior, competitive landscapes, and industry shifts.
- Monitor emerging opportunities, threats, and consumer preferences.

Audience Intelligence
- Utilize GWI (Global Web Index) to analyze audience demographics, psychographics, purchase behavior, media consumption, and digital habits.
- Use BuzzSumo to identify content trends, influencer activity, social engagement, and competitor performance.
- Translate audience insights into practical marketing and business recommendations.

Primary Research
- Design and conduct:
- Customer surveys
- Brand awareness studies
- Product validation surveys
- Customer satisfaction surveys
- Focus group questionnaires




- Market opportunity assessments
- Build surveys using platforms such as Google Forms, Typeform, SurveyMonkey, or Qualtrics.
- Analyze survey data and prepare actionable reports.

Secondary Research
- Gather insights from industry reports, government databases, research publications, company filings, competitor websites, news articles, and market intelligence platforms.
- Validate information from multiple credible sources.
- Produce research reports with transparent insights and recommendations.

Pricing & Business Strategy
- Conduct pricing research using market benchmarks, competitor pricing, customer willingness-to-pay studies, and value-based pricing frameworks.
- Develop pricing strategies for products and services.
- Recommend pricing models (subscription, freemium, tiered, premium, usage-based, etc.).
- Analyze market demand, competitive positioning, and perceived customer value.

Competitive Intelligence
- Monitor competito

📌 Senior Market Research Analyst (Mumbai)
🏢 Quest Digital
📍 Mumbai