Job Summary

Duties
- Develop and implement effective SEO strategies to improve search engine rankings across major search engines such as Google and Bing.
- Conduct keyword research to identify high-value keywords and optimize website content accordingly.
- Manage and optimize website content using WordPress and other content management systems, ensuring metadata, HTML tags, and structured data are properly implemented.
- Utilize SEO tools like Google Search Console, SEMrush, Ahrefs, and Moz to monitor performance, conduct site audits, and identify opportunities for improvement.
- Perform technical SEO audits focusing on website architecture, CSS, JavaScript, HTML, and site speed optimization.
- Build high-quality backlinks through strategic link building campaigns to enhance domain authority.
- Use Google Analytics, Adobe Analytics, and Google Tag Manager to analyze web traffic data, track key performance indicators (KPIs), and generate actionable insights.
- Optimize landing pages for conversion through A/B testing, UX improvements, and content enhancements.




- Manage social media campaigns to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Coordinate with content creators to develop compelling content aligned with SEO best practices for blogs, product pages, and e-commerce platforms.
- Stay updated on the latest trends in SEO, SEM, web analytics, search engine algorithms, and digital marketing tools to continuously refine strategies.

Qualifications
- Proven experience in SEO, SEM, web analytics, or digital marketing roles.
- Solid knowledge of HTML, CSS, JavaScript, and metadata optimization techniques.
- Hands-on experience with WordPress or other CMS platforms.
- Proficiency in SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, SEMrush or Ahrefs.
- Familiarity with conversion optimization techniques and e-commerce platforms is a plus.
- Ability to perfo

📌 SEO and Digital Marketing Specialist (Chennai)
🏢 Very Desi
📍 Chennai