Key Responsibilities

Performance Marketing

- Plan and manage Meta (Facebook & Instagram) Ads.
- Manage Google Ads (Search, Display, Shopping & Performance Max).
- Optimize campaigns for maximum ROI and lower cost per lead.
- Conduct A/B testing for creatives, audiences, and landing pages.
- Monitor daily ad performance and budgets.

SEO & Website

- Improve website rankings through On-page and Off-page SEO.
- Perform keyword research using SEO tools.
- Optimize product pages, blogs, and landing pages.
- Manage Shopify website updates and improvements.
- Improve website conversion rates.

Social Media Marketing

- Create monthly content calendars.
- Publish engaging posts, reels, and stories.
- Increase followers and engagement organically.
- Coordinate with designers and content creators.
- Build brand awareness across platforms.

Lead Generation

- Generate B2B and D2C leads through digital campaigns.
- Create lead magnets and landing pages.
- Improve conversion rates from digital channels.




- Coordinate with the sales team for lead quality and follow-up.

Marketplace Management

- Optimize Amazon, Flipkart, IndiaMART, and other marketplace listings.
- Improve product rankings.
- Manage promotions and advertisements.
- Monitor reviews and ratings.
- Email & WhatsApp MarketingCreate automated email campaigns.
- Execute WhatsApp marketing campaigns.
- Improve customer retention and repeat purchases.

Analytics & Reporting

- Track website traffic using GA4.
- Monitor campaign KPIs.
- Prepare weekly and monthly performance reports.
- Suggest improvements based on data.

Required Skills

- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Shopify
- SEO & SEM
- WordPress (Preferred)
- Canva / Adobe Creative Suite (Basic)
- Email Marketing Tools
- Excel & Google Sheets
- AI tools such as ChatGPT, Gemini, Claude, Canva AI, etc.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Capital one Trading and
📍 Bengaluru