1. Strategic Planning

• Develop and implement sales and marketing strategies aligned with business goals.

• Conduct market research and competitor analysis to identify opportunities and threats.

• Set explicit objectives and KPIs for the sales and marketing teams.

2. Team Leadership

• Manage and lead sales and marketing teams.

• Recruit, train, and evaluate staff performance.

• Foster collaboration between the sales and marketing departments.

3. Sales Management

• Drive sales performance to meet or exceed targets.

• Build and maintain strong client relationships.

• Monitor sales metrics and adjust strategies as needed.

• Prepare and present sales forecasts and reports.

4. Marketing Oversight

• Plan and oversee marketing campaigns (digital, print, events, etc.).

• Manage brand positioning, messaging, and consistency.

• Analyze campaign performance and ROI.

• Oversee content creation, SEO,



social media, and advertising efforts.

5. Customer and Market Focus

• Identify customer needs and feedback to improve products/services.

• Maintain CRM systems to track customer interactions and sales activities.

• Enhance customer satisfaction and loyalty programs.

6. Budget and Resource Management

• Develop and manage budgets for sales and marketing activities.

• Allocate resources effectively across campaigns and initiatives.

• Negotiate contracts with vendors, agencies, and partners.

7. Cross-Functional Collaboration

• Coordinate with product development, finance, and operations for integrated efforts.

• Align marketing messages with the capabilities of the product and service teams.

📌 Sales & Marketing Manager (New Delhi)
🏢 Biometric Lifesciences
📍 New Delhi