Digital Marketing Executive – B2B Lead GenerationCompany: U J Software & Solutions

Location: Mumbai

Experience: 1–3 Years

Salary: ₹25,000 – ₹35,000 per month

Employment: Full-time

About U J Software & SolutionsU J Software & Solutions is an IT Software & Solutions company providing Tally, Cloud Solutions, ERPNext, Payroll & HRMS, CRM and other business software solutions to businesses.

We are looking for a Digital Marketing Executive who can help us generate quality B2B leads and grow our online presence.

- Key ResponsibilitiesPlan and execute digital marketing campaigns for B2B software products.
- Generate qualified leads through Google Ads, Meta Ads, LinkedIn and other digital channels.
- Manage and optimize Google Ads and Meta Ads campaigns.
- Work on SEO to improve website rankings and organic traffic.
- Develop lead-generation campaigns and landing pages.
- Manage LinkedIn and other social media platforms.
- Plan and execute email marketing campaigns.
- Track leads, conversions, CPL and campaign performance.
- Coordinate with the sales team to improve lead quality and conversion.
- Prepare regular digital marketing performance reports.
- Research competitors, keywords, target industries and new lead-generation opportunities.

Required SkillsMust Have:





- Google Ads
- Meta Ads
- B2B Lead Generation
- SEO
- LinkedIn Marketing
- Email Marketing
- Google Analytics / Search Console
- Basic landing page knowledge
- Good analytical and communication skills

Positive to Have:

- Canva
- WordPress
- Marketing automation
- CRM experience

ImportantWe are not looking for someone whose work is limited to social media posting or Canva designing.

The candidate should have a strong interest in lead generation and measurable business results.

Key Performance IndicatorsThe candidate will be evaluated on:

- Qualified leads generated
- Cost per qualified lead
- Website enquiries
- Demo enquiries
- Campaign ROI
- Organic traffic growth
- Lead-to-demo conversion

Who Should Apply?Candidates with 1–3 years of hands-on digital marketing experience, especially those who have previously generated leads for:

- IT / Software companies
- SaaS companies
- B2B businesses
- Accounting / ERP software
- HR / Payroll software
- Cloud services

will be preferred.

Salary: ₹25,000 – ₹35,000/month depending on experience and skills.

Location: Mumbai

Job Type: Full-time

Apply Now: Send your CV through Apna.

📌 Digital Marketing Executive –B Lead Generation & Performance Marketing (Mumbai)
🏢 Uj Software And Solutions
📍 Mumbai