Job Title: Marketing In-Charge

Location: Liluah, Howrah

Job Type: Full-time, Permanent

Compensation: CTC ₹18,000 – ₹20,000 per month

About the Role

The Marketing In-Charge will lead the planning, execution, and monitoring of the school’s marketing campaigns, brand identity, admissions promotion, and community outreach. The ideal candidate will take a proactive, target-driven approach to boost prospective student admissions, enhance brand visibility, and foster relationships with parents and the wider community.

Key Responsibilities

- Marketing & Promotions:
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- Design and execute end-to-end marketing strategies for the school and its academic offerings.
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- Plan promotional campaigns across print, digital, outdoor, and social media channels.
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- Maintain brand consistency across all public communications, advertisements, and school literature.
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- Admissions & Lead Management:
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- Generate, track, and manage prospective student inquiries.
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- Work alongside the admissions team to nurture leads and drive inquiry-to-admission conversions.
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- Coordinate campus visits, Open Houses, counseling sessions, and parent tours.
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- Maintain systematic documentation of leads, visits, and follow-up activities.
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- Events & Outreach:
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- Organize school exhibitions, seminars, workshops, and annual events to drive engagement.
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- Build partnerships with local educational bodies, community groups, and youth programs.
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- Represent the school at educational fairs, exhibitions, and promotional forums.
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- Market Intelligence & PR:
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- Monitor competitor schools, fee benchmarks, academic programs, and industry trends.
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- Coordinate with creative, media, and print vendors for marketing collaterals and brochures.
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- Safeguard and enhance the institutional reputation through clear, professional public relations.
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- Reporting & Analysis:
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- Track marketing expenditures, lead sources, and campaign ROI.
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- Prepare weekly and monthly reports on inquiry volumes and conversion metrics for the Management/Principal.
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Candidate Profile & Qualifications

- Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, PR, or a related discipline.
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- Experience: 3 to 5 years of relevant marketing/outreach experience, preferably within a K-12 school, educational institute, or service-driven setting.
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- Skills:
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- Strong verbal and written communication, presentation, and negotiation skills.
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- Solid understanding of digital marketing channels and social media strategy.
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- Strong organization, follow-up, and event management abilities.
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- Proficiency in MS Office, Google Workspace, and basic CRM/lead tracking tools.
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Key Performance Indicators (KPIs)

- Volume of student inquiries generated.
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- Inquiry-to-admission conversion rate and target attainment.
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- ROI and reach of marketing campaigns and outreach events.
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- Overall growth in local brand presence and digital engagement.
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📌 Marketing In-Charge(School) (Howrah)
🏢 Globhunt Consultancy
📍 Howrah