Job Description About the Role n We're looking for a Creative Copywriter who understands the fast-paced world of D2C. You'll be responsible for crafting compelling, high-converting copy across social media, e-commerce platforms, and quick commerce channels. This role blends creativity with performance thinking—ideal for someone who can generate ideas and execute them effectively. n Key Responsibilities n n Develop engaging and on-brand copy for social media creatives (Instagram, Facebook, etc.) n Write high-converting copy for Meta Ads n Conceptualize and script short-form video content (Reels, ads, UGC-style videos) n Collaborate on ideation and brainstorming for campaigns, launches, and always-on content n Plan and contribute to monthly social media calendars aligned with brand goals n Create optimized copy for E-Commerce and Quick Commerce platforms (product descriptions, landing pages, banners) n Optimize content for SEO, CRO,



and platform-specific best practices n Write and edit high-impact copy for performance ads, email marketing, and retention n campaigns n Work closely with designers, performance marketers, and brand teams to execute campaigns n Ensure consistency in packaging copy and offline brand communication n Stay updated on D2C trends, consumer behaviour, and platform best practices n n Requirements n n Proven 2-3 years of experience as a copywriter in a D2C brand or agency n Strong portfolio showcasing social creatives, ad copy, and campaign work n Hands-on experience with Meta Ads copywriting n Ability to think creatively while keeping performance metrics in mind n Experience in scripting for short-form video content n Familiarity with e-commerce and quick commerce ecosystems n Robust understanding of social media trends and content formats n Excellent communication and collaboration skills n

📌 Senior executive - Copy & Content (New Delhi)
🏢 Fraganote
📍 New Delhi