Job Description Responsibility: n • Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption. n • Ensure relevant and engaging text, image, and video content for social media accounts. n • Benchmark current trends across social media and create relevant content for the brand. n • Organize and participate in events to build community and boost brand awareness. n • Coordinate with Marketing, PR, and Communications teams to ensure brand consistency. n • Build relationships with customers, potential customers, industry professionals, and journalists. n • Identify and build relationships with relevant influencers and agencies n • Create Influencer collaboration strategies that align with the brand vision n • Negotiate, manage deliverables,



and ensure smooth collaboration with influencers n • Oversee influencer campaigns from ideation to execution. n • Monitor influencer content and measure its impact on brand awareness, engagement, and conversions n • Build and nurture relationships with the online community through active engagement and responding to comments and messages n • Facilitate and encourage user-generated content and brand advocacy among followers n • Collaborate with the creative team to develop and shoot engaging, on-brand content. n • Write copy for social posts and ensure consistent brand voice across all platforms. n n Good to have n :• Prior 2-4 years of relevant social media management experience n • Passionate about Fashion and Beauty Category n • Experience working with marketing/media agencies n • Solid understanding of SEO, Google analytics, Web analytics n n

📌 Social Media and Influencer Marketer (Fashion/C Startup) (Bengaluru)
🏢 PeopleGene
📍 Bengaluru