Job Description Role: Director - Media Effectiveness n Experience Required: 8+ years n Location: Bangalore n Key Responsibilities: n 1. Execute Strategic Roadmap: n - Aid in executing a comprehensive strategic roadmap for marketing effectiveness. n - Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning. n - Drive tangible business outcomes through a well-defined and actionable strategy. n 2. Harmonize Online and Offline Channel Performance: n - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. n - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. n - Derive actionable insights to inform strategic decision-making. n 3. Client Data Acquisition: n - Facilitate clients in acquiring essential data for ROI analyses. n - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. n 4. Collaborate with the Media Team: n - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs. n - Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies. n 5. Drive Evolution of Measurement Practices:



n - Propel the evolution and acceleration of measurement practices. n - Introduce cutting-edge test designs to ensure continual learning and adaptation to industry shifts. n 6. Refine and Enhance Analytics Models: n - Continuously refine and enhance marketing analytics and optimization models. n - Work closely with the data science team to adapt models to shifts in the business landscape. n 7. Develop Replicable Models and Tools: n - Develop replicable models, tools, and templates that are scalable and universally applicable across clients. n - Ensure the efficiency and effectiveness of measurement tools for seamless implementation. n 8. Ad Hoc Analysis and Decision Support: n - Address requests for ad hoc analysis to guide business decisions. n - Inform marketing budget allocation through comprehensive analysis and insights. n Interested candidates can share their CV at along with the following details: n • Total Years of Experience in Media Effectiveness n • Current Company n • Notice Period n • Current CTC n • Salary Expectations n • Current Location n • Open to work from Bangalore n • What impact have you done on Business through Media Effectiveness n • How many people are reporting under you

📌 Director - Media Effectiveness (Bengaluru)
🏢 dentsu
📍 Bengaluru