Job Description Job Description – Meta Ads Manager n About the Role n We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy. n The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations. n Key Responsibilities : n ● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram. n ● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding n strategy, ad creation, and tracking implementation. n ● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis. n ● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates. n ● Analyze campaign performance data and derive actionable insights to improve overall account n efficiency. n ● Coordinate with internal teams for creative requirements, tracking implementation, campaign n timelines, and reporting. n ● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, n audience setup, and conversion events. n ● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies,



and performance analysis. n ● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively. n ● Prepare daily, weekly, and monthly performance reports with optimization recommendations n and business insights. n Required Skills & Experience n ● Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns. n ● Strong expertise in Meta Ads Manager with proven campaign optimization experience. n ● Good understanding of performance marketing metrics, attribution models, and conversion n tracking. n ● Experience in handling campaigns across lead generation, app installs, website traffic, and n e-commerce objectives. n ● Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences. n ● Strong analytical and problem-solving skills with the ability to interpret campaign data n effectively. n ● Experience in budget management and scaling high-performing campaigns. n ● Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. n ● Valuable communication and stakeholder management skills. n Candidate Profile n ● Bangalore-based candidates preferred. n ● Flexible to work in dynamic business environments. n ● Strong ownership mindset and attention to detail. n ● Ability to work collaboratively with cross-functional teams. n ● Proactive approach toward campaign improvement and operational excellence. n Apply directly -

📌 Performance Specialist (Bengaluru)
🏢 Grapes Worldwide
📍 Bengaluru