Job Description n Location: Ahmedabad / Mumbai n n Designation: General Manager – Retail Sales n Industry: Food Manufacturing / FMCG / Frozen Foods n Experience: 18 – 20 Years n Qualification: Graduate; MBA preferred n Reporting To: Business Head n Purpose of this Role n Lead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a strong preference for experience in Frozen Foods. n Key Responsibilities n Sales Strategy & Business Growth n n Develop and execute retail sales strategy aligned with business objectives. n Deliver sales, volume, and profitability targets. n Identify and develop new markets, channels, and business opportunities. n Drive market share growth and product penetration. n n Distribution & Channel Management n n Manage and expand retail sales networks. n Ensure optimum market coverage and product availability. n Improve channel sales efficiency. n Strengthen relationships with key channel partners. n n Modern Trade & Key Accounts n n Lead business development with Modern Trade and Regional Retail Chains. n Negotiate annual contracts, commercial terms, and promotional plans. n Ensure strong product visibility and shelf presence. n n Team Leadership n n Lead, mentor, and develop a high-performing sales team. n Drive performance management, capability building, and succession planning. n Establish explicit KPIs and accountability across the sales organization. n n Sales Operations n n Monitor sales performance,



forecasting, and demand planning. n Track channel-wise profitability and business metrics. n Ensure effective execution of trade schemes and promotional activities. n Collaborate with Supply Chain, Marketing, Finance, and Operations teams. n n Market Intelligence n n Monitor market trends, competitor activities, pricing, and consumer behavior. n Recommend actions to improve sales performance and market positioning. n n Candidate Profile n Must Have n n 18 – 20 years of sales experience in Food Manufacturing, FMCG, Processed Foods, Dairy, or Frozen Foods. n Proven leadership experience in developing Retail Sales operations. n Strong exposure to: n General Trade (GT) n Up-to-date Trade (MT) n Key Account Management n Experience managing large sales teams and multi-state operations. n Strong commercial and business acumen. n n Preferred n n Experience in Frozen Food industry. n Exposure to national or regional sales leadership roles. n MBA in Marketing or equivalent. n Experience handling organized retail chains and large distributor networks. n n Key Competencies n n Strategic Planning n Retail Sales Management n Distribution Management n Business Development n Team Leadership n Negotiation Skills n Channel Management n P&L; Management n Trade Marketing n Customer Relationship Management n n Success Metrics n n Revenue Growth n Volume Growth n Market Share Improvement n Distributor Productivity n Channel Expansion n Profitability Achievement n Team Performance n Customer Retention & Growth n

📌 Head of Retail Sales (Mumbai)
🏢 Iscon Balaji Foods
📍 Mumbai