Job Description

Responsibility:

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• Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.

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• Ensure relevant and engaging text, image, and video content for social media accounts.

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• Benchmark current trends across social media and create relevant content for the brand.

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• Organize and participate in events to build community and boost brand awareness.

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• Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.

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• Build relationships with customers, potential customers, industry professionals, and journalists.

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• Identify and build relationships with relevant influencers and agencies

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• Create Influencer collaboration strategies that align with the brand vision

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• Negotiate, manage deliverables, and ensure smooth collaboration with influencers

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• Oversee influencer campaigns from ideation to execution.

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• Monitor influencer content and measure its impact on brand awareness, engagement, and conversions

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• Build and nurture relationships with the online community through active engagement and responding to comments and messages

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• Facilitate and encourage user-generated content and brand advocacy among followers

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• Collaborate with the creative team to develop and shoot engaging, on-brand content.

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• Write copy for social posts and ensure consistent brand voice across all platforms.

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Good to have

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:• Prior 2-4 years of relevant social media management experience

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.• Passionate about Fashion and Beauty Category

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.• Experience working with marketing/media agencies

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.• Solid understanding of SEO, Google analytics, Web analytics

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📌 Social Media and Influencer Marketer (Fashion/C Startup) (Bengaluru)
🏢 PeopleGene
📍 Bengaluru