Job Description Company Description: n n Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work. n n Role summary: n Job Title: Senior Content Strategist n Location: Mumbai n Total experience: 7+ yrs n n Role Overview n We’re looking for a Senior Content Strategist who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more. n n Roles and Responsibilities: n n n Lead creative strategy for brand campaigns, digital series, and social-first content pieces n Build content calendars, channel strategies,



and creative decks that align with business objectives n Translate briefs into sharp, actionable content ideas across genres and formats n Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life n Analyze platform trends, audience behavior, and content performance to optimize content plans n Craft and refine brand voice guidelines tailored for video content n Present strategies and campaign ideas to clients and internal teams n Contribute to pitch decks and creative proposals for new business opportunities n n n Qualifications: n n n Have 7–10 years of experience in strategy, digital marketing, or agency-side creative planning n Have worked on brand campaigns, digital content, or social media storytelling n Can balance creativity with analytics, using performance data to inform strategy n Understand how to position content differently across Instagram, YouTube, LinkedIn, etc. n Know how to brief creators, copywriters, and video teams effectively n Are comfortable presenting and owning rooms, client-facing experience is a plus n Stay updated with trends, meme culture, and emerging formats in digital content n n n Bonus Points: n n Background in video content, branded storytelling, or influencer-led campaigns n Experience working with fashion, fintech, or lifestyle brands n Robust copywriting or scripting abilities n n

📌 Senior Content Strategist (Mumbai)
🏢 Dentsu Amp
📍 Mumbai