General Manager – Business (Institutional , Project & Retails) - Wire & Cable Business
Location: Pune, Maharashtra
Experience: 20+ Years
Industry: Electrical Wires & Cables
Business Responsibility: ₹400 Crore+
Market: Pune & Western Maharashtra

Role Overview

We are looking for a senior General Manager – Business with 20+ years of experience in the Electrical Wires & Cables industry to lead the Pune business.

The candidate will have end-to-end responsibility for a ₹400 Crore+ business , covering Institutional/Project Sales, Retail & Channel Sales , along with team leadership, profitability and market expansion.

Strong and current experience in the Pune/Western Maharashtra market is mandatory.

Key Responsibilities
Take complete ownership of the Pune business, including revenue, margins, profitability and collections .
Drive a ₹400 Crore+ business through Institutional, Project, Retail and Channel Sales.
Develop and execute business strategies for Pune and Western Maharashtra.
Manage relationships with major EPCs, electrical contractors, consultants, builders, developers, industries, institutions, dealers and distributors .
Drive project enquiries, specifications, RFQs, negotiations and order closures.
Strengthen and expand the dealer/distributor network and drive secondary sales.
Build strong relationships with key institutional and strategic customers.
Lead,



mentor and develop a large sales organisation covering Institutional and Retail/Channel businesses.
Monitor market trends, competitor activity, pricing and market share.
Ensure achievement of revenue, margin, collection and profitability targets.
Work closely with HO, Finance, Supply Chain, Manufacturing and other functions.

Mandatory Requirements
20+ years of overall experience , with substantial experience in Electrical Wires & Cables – Mandatory .
Currently/recently handling a ₹400 Crore+ business – Mandatory .
Strong experience across Institutional/Project + Retail/Channel Sales .
Current/recent experience handling Pune & Western Maharashtra market – Mandatory .
Strong existing network with dealers, distributors, electrical contractors, EPCs, consultants and institutional customers .
Proven experience managing a large sales team and business unit.
Solid commercial, negotiation, P&L; and business leadership capabilities.

Ideal Candidate
Candidates currently working as GM / Business Head / Regional Head / Zonal Head / DGM / AGM – Sales with established Electrical Wire & Cable manufacturers , and who are currently responsible for a ₹400 Crore+ business in the Pune/Western Maharashtra market , will be preferred.

Candidates not meeting the three core criteria — Electrical Wires & Cables, ₹400 Cr+ business exposure and Pune/Western Maharashtra market experience — will not be considered.

📌 General Manager - Wire & Cable Business (Pune)
🏢 Talent Integrators
📍 Pune