Job Description Experience: 4+ years n Industry Experience: B2B SaaS Sales – Mandatory n Employment Type: Full-time n Role Type: Individual Contributor + Team Management n Location: Kolkata n n n About the Role n n We are looking for an experienced and highly driven SaaS Business Development Manager with 4+ years of proven experience in B2B SaaS sales . n n The ideal candidate should have hands-on experience selling SaaS products, digital platforms, software solutions, or technology-led products to B2B clients and should be comfortable owning the complete sales cycle independently — from lead qualification and discovery calls to product demonstrations, negotiations, objection handling, and closing. n n This is not a purely managerial role. The candidate will be expected to personally handle calls, conduct product demos, generate/qualify opportunities, negotiate with decision-makers, and close deals , while simultaneously managing and driving a business development/sales team toward its targets. n n The candidate should also have a strong understanding of digital marketing concepts such as Google Ads, Meta Ads, SEO, lead generation, conversion funnels, and performance marketing , as the SaaS platform being sold is closely connected to digital marketing/business growth. n n n Key Responsibilities n 1. End-to-End B2B SaaS Sales n n Own the complete B2B SaaS sales cycle from lead qualification to closure . n Conduct discovery calls with prospects to understand their business requirements, challenges, and objectives. n Personally handle sales calls, product presentations, online meetings, and product demonstrations . n Clearly communicate the SaaS product's features, benefits, ROI, use cases, and business value. n Identify decision-makers and build relationships with key stakeholders. n Handle objections, negotiate commercials, and drive prospects toward closure. n Follow up consistently with prospects and maintain a healthy sales pipeline. n Achieve individual monthly, quarterly, and annual revenue targets. n n 2. SaaS Product Demonstrations n n Conduct compelling and customized SaaS product demos for B2B prospects. n Understand the prospect's business before every demo and tailor the presentation accordingly. n Translate technical/product capabilities into clear business benefits. n Demonstrate how the platform can help clients improve their marketing, lead generation, sales, customer acquisition, or business performance . n Work closely with product/technical teams when required to address complex client requirements. n n 3. Lead Conversion & Pipeline Management n n Qualify inbound and outbound leads based on business potential and buying intent. n Maintain accurate sales pipelines and forecasts.



n Ensure timely follow-ups at every stage of the sales funnel. n Track lead-to-demo, demo-to-proposal, proposal-to-close and overall conversion ratios. n Identify bottlenecks in the sales funnel and implement strategies to improve conversions. n Maintain accurate information in CRM systems. n n 4. Team Management & Execution n n Manage, mentor, and guide the assigned Business Development/Sales team . n Set daily, weekly, and monthly activity and revenue targets. n Monitor individual team performance and sales KPIs. n Conduct regular pipeline reviews and sales performance meetings. n Coach team members on prospecting, discovery calls, demos, objection handling, negotiations, and closing techniques . n Help team members improve conversion rates and achieve targets. n Lead by example by actively participating in sales calls and closures. n Build a high-performance, target-oriented sales culture. n n 5. Digital Marketing Understanding n The candidate must have a practical understanding of digital marketing and should be comfortable discussing the following with B2B prospects: n n Google Ads / Google Search Ads n Meta Ads / Facebook & Instagram Ads n SEO n Lead generation n Performance marketing n Conversion funnels n Landing pages n Customer acquisition n Digital campaign performance n CPL, CPA, ROAS and other basic marketing metrics n n n The candidate does not necessarily need to be a hands-on digital marketing specialist , but must understand these concepts well enough to confidently sell a SaaS platform associated with digital marketing and business growth. n n n Mandatory Requirements n n 4+ years of relevant B2B SaaS sales experience. n Strong experience in selling SaaS products, software platforms, digital products, or technology solutions . n Proven experience in end-to-end sales and closing deals independently . n Must have personally handled sales calls and product demos . n Strong B2B sales and consultative selling experience. n Experience selling to business owners, CXOs, founders, marketing heads, sales heads, or other senior decision-makers. n Proven track record of achieving sales/revenue targets. n Experience managing or mentoring a sales/business development team . n Robust understanding of sales funnels, pipeline management, forecasting, and CRM. n Good understanding of Google Ads, Meta Ads, SEO and digital marketing fundamentals .



n Excellent communication, presentation, negotiation, and objection-handling skills. n Strong commercial acumen and ability to understand client ROI/business requirements. n n n n Preferred Candidate Profile n We are looking for someone who is: n n Sales-driven and target-oriented n Comfortable making and receiving a high volume of business calls n Confident conducting SaaS demos independently n A strong negotiator and closer n Comfortable speaking with CXOs, founders, and senior management n Able to understand a client's business problem and map it to a SaaS solution n Capable of managing both individual sales targets and team targets n Data-driven and comfortable working with sales KPIs n Proactive in pipeline generation and follow-ups n Strong at coaching and developing salespeople n Comfortable working in a fast-paced SaaS environment n n n n Key Performance Indicators (KPIs) n The selected candidate will be evaluated on: n n Individual revenue achievement n Team revenue achievement n Number and quality of qualified opportunities n Demo-to-proposal conversion n Proposal-to-closure conversion n Overall sales conversion rate n Average deal value n Sales cycle duration n New B2B client acquisition n Pipeline value and accuracy n Team productivity and target achievement n Client retention/upsell opportunities where applicable n n n n Education n n Bachelor's degree in Business, Marketing, Management, Technology, or a related field preferred. n MBA/PGDM in Sales & Marketing will be an added advantage. n n n n n Experience That Will Be Highly Relevant n Candidates from the following backgrounds will be preferred: n n B2B SaaS companies n Marketing SaaS platforms n MarTech / AdTech companies n CRM / Sales automation platforms n Digital marketing SaaS n Business automation software n Analytics platforms n Lead generation platforms n Marketing technology platforms n Cloud/software solutions n Other B2B technology products with a consultative sales process n n n Candidates whose experience is primarily in traditional FMCG, retail, telecom, insurance, real estate, or non-SaaS sales without meaningful B2B SaaS experience may not be suitable for this position. n n n What We Are Looking For n A hands-on SaaS sales leader who can sell, demo, negotiate, close, and lead. n The ideal candidate should not only know how to manage a sales team but should be capable of personally taking a prospect from the first conversation → discovery → demo → proposal → negotiation → closure . n If you have a strong track record in B2B SaaS sales, individual deal closures, SaaS demos, digital marketing solutions, and sales team management , we would like to hear from you. n

📌 Business Development Manager (Kolkata)
🏢 Brands2be
📍 Kolkata